BCC Pomade is the first product released for our new line of mens grooming care products,BCC Grooming Company. Our pomade is designed for today's modern man. Our formula will style and hold your hair effortlessly. Your hair will stay where you want it, while maintaining that classic, pomade, wet/shine look all day long. Or, you can work it into dry hair to get a messy, "I don't care but I really do care" look that's so popular right now. Best of all, our Water Soluble Formula rinses clean with every shower, even with daily use! It won't stain your pillow either!